Making it free for merchants to list deals
Last year, we made it free for merchants to sell on Google. Now, promotions and deals uploaded in the Merchant Center will be automatically surfaced to deal-seeking shoppers on the Shopping tab, regardless of whether businesses advertise on Google. Deals will also begin to appear on the main Search results page in the coming months. Offers are shown based on factors such as the discount itself, how popular a product is, how popular the site it’s listed on is and more.
This change means that businesses will have a greater opportunity to move inventory, drive sales, attract new customers and build brand loyalty during important shopping events and peak holiday season.