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A simpler and safer future — without passwords

You may not realize it, but passwords are the single biggest threat to your online security – they’re easy to steal, they’re hard to remember, and managing them is tedious. Many people believe that a password should be as long and complicated as possible – but in many cases, this can actually increase the security…

You may not realize it, but passwords are the single biggest threat to your online security – they’re easy to steal, they’re hard to remember, and managing them is tedious. Many people believe that a password should be as long and complicated as possible – but in many cases, this can actually increase the security risk. Complicated passwords tempt users into using them for more than one account; in fact, 66% of Americans admit to using the same password across multiple sites, which makes all those accounts vulnerable if any one falls. 

In 2020, searches for “how strong is my password” increased by 300%. Unfortunately, even the strongest passwords can be compromised and used by an attacker – that’s why we invested in security controls that prevent you from using weak or compromised passwords. 

At Google, keeping you safe online is our top priority, so we continuously invest in new tools and features to keep your personal information safe, including your passwords. 

On World Password Day,  we’re sharing how we are already making password management easier and safer, and we’re providing a sneak peek at how our continued innovation is creating a future where one day you won’t need a password at all. 

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