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A Challenge to understand the needs of local readers

Applications are open from now until August 26. Established local publishers, online-only players, news startups, academics, publisher collaborations and local industry associations are all eligible to apply. Projects will be evaluated against five criteria: Research methodologyThe innovative nature of the approach to the researchThe potential for creating more diversity, equity and inclusionThe publisher plans in using…

Applications are open from now until August 26. Established local publishers, online-only players, news startups, academics, publisher collaborations and local industry associations are all eligible to apply. Projects will be evaluated against five criteria: 

  1. Research methodology

  2. The innovative nature of the approach to the research

  3. The potential for creating more diversity, equity and inclusion

  4. The publisher plans in using the research to communicate the value brought by their journalism

  5. The plan for sharing lessons with both the community and the wider industry 

We encourage applicants to think about collaborative approaches to their projects, and employ an iterative “test and learn” approach that leads to redefined priorities and product strategy. 

Selected projects will be eligible to receive up to $200,000, not to exceed 70% of the total project cost. Please see the website for full details and application process.

How to apply

Applications, in English or French, must be made online via our website and are open until Monday, August 26 at 23:59 GMT. We will also be holding an online town hall on July 1st at 9:00 a.m. Pacific time with a live presentation, including the opportunity to ask questions. (Please note that Google does not take any equity or IP in any projects or submissions.) 

We are looking forward to seeing new ideas, projects and big bets to come this round. For more information about the Challenge, visit g.co/newsinnovation.

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